ClickFunnels

ClickFunnels is primarily a sales funnel builder that boasts about its easy to use platform that anyone can use. It’s a powerful marketing platform that lets you create landing pages, membership websites, lead generation systems, product launch pages, squeeze pages, and do much more. 

With ClickFunnels, you can create a range of different sales funnels, including membership sites, opt-in funnels, webinar software, etc. 

Along with the core features of a landing page builder like drag-and-drop editor, A/B testing, built-in templates, ClickFunnels also offers some really nice features such as the ability to add 1-click upsells, email and Facebook marketing automation, and others.  

While ClickFunnels is widely known for its sales funnel building capabilities, we’ve found that it’s a robust platform for creating landing pages as well. 

Driven to increase your conversion rate, ClickFunnels also guides your visitors through the entire sales process to ensure they reach the end of the funnel and make the final purchase. 

Plus, it also offers follow-up funnels that you can use anywhere and send highly-targeted messages to your potential customers through email, text, social, and desktop notifications. 

Pros

• Easy drag-and-drop builder
• Helps you build sales funnel end-to-end 
• Includes a variety of pre-built funnels – from opt-in pages to billing pages 
• Ability to build high-converting pages with 1-click upsells 
• Offers automated marketing campaigns 
• Users can manage everything under one single platform 
• 24X7 customer support 

Cons

• Limited customization options available 
• Fewer features included in the higher pricing tiers as compared to other enterprise-grade software 

Pricing Plans

ClickFunnels has a pretty steep pricing plan with three different offers. If you’re a beginner, you might find the pricing to be a bit restricted, and will probably have to stick with the lowest tier. However, if you’re a small team or a business, you might want to upgrade to their higher pricing tiers that are suitable for pros and offer more advanced features. 

Here is the ClickFunnels Pricing plan:

• ClickFunnels Plan is the lowest pricing tier which costs $97/month with 20 funnels and 100 pages. 
• Next up is the ClickFunnels Platinum Plan which starts at $297/month and offers unlimited funnels and pages.
• The highest pricing plan is the TwoCommaClubX which costs $2,497/month with more advanced features and services. 

Ucraft

Ucraft is another beginner-friendly landing page builder that comes with a handful of features including an easy drag-and-drop editor, pre-designed templates, logo maker, etc. 

While the platform is primarily a website builder, it still has basic landing page building capabilities. 

With a variety of mobile-responsive templates available across various industries like agency, business, events, personal, and restaurants, you can easily choose a template that suits your goal the best. 

However, if you compare Ucraft with other landing page builders in this list, you’d feel that the platform lacks some essential features such as A/B testing, integrations, hosting capabilities, etc. 

This could be a turn-off for many creators and marketers, given that these features are very critical and could impact the entire performance of your landing pages. 

Pros

• Easy drag-and-drop editor 
• Has page design and form creation 
• Offers a bunch of pre-designed templates to work with

Cons

• Lacks most of the essential features of a landing page builder
• Doesn’t offer third-party tool integrations 
• Doesn’t support A/B testing 
• You’ll need to host your page on a new website URL, which is an unnecessary task 

Pricing Plans

Ucraft has a Free plan which allows you to create up to 15 landing pages, modify basic settings, and get 24/7 customer support. Given the limited number of features on the Free plan, you’ll need to upgrade to one of their paid plans. 

Here is the Ucraft pricing plan: 

• The Pro Website plan starts with affordable pricing of just $10/month with features like 20+ integrations, google analytics, multilingual website, etc. 
• The Pro Shop plan which costs $21/month gives more advanced features in terms of data management. So you get product variations, filters, and the ability to sell on various platforms like Facebook, eBay, Amazon, etc. 
• With the Unlimited Plan starting at $69/month, you get slightly more features than the Pro Shop. But we think if you choose to work with Ucraft, the Pro shop plan should work well for you. 

Wix

Wix is one of the most popular website builders in the market that powers more than 125 million websites today. Right from the moment you sign up on the platform, you’d see that it has a very clean, modern, and intuitive interface with no learning curve whatsoever. 

All of the elements, tools, as well as features, are embedded right into the platform and you can easily access them from your dashboard. 

While Wix is known for its simple and quick approach for website building, we found that it has some really cool features for building landing pages as well. 

It offers 30+ landing page templates that are well-built and can be easily customized using the drag-and-drop editor. Plus, they have a rich knowledge library, tutorials, blogs, and much more to get you started with your landing page. 

Having said that, Wix is one of the easiest and quickest landing page builders to work with. But it does lack some features that you will find with other platforms on this list. 

Pros

• Super easy and intuitive user interface 
• 30+ well-designed templates that are easily customizable
• Offers tons of third-party integrations 
• Has a built-in App market with hundreds of different plugins and apps  
• Allows you to get your landing page up and running within minutes! 

Cons

• Primarily not a landing page builder, so it lacks some features  

Pricing Plans

Wix is one of the most affordable landing page builders available in the market. With its lowest tier starting at only $14/month and the highest package going up to just $39/month, it is an excellent option for beginners and pros alike. 

Here is a quick breakdown of the Wix Pricing:

• The Combo Plan costs only $14/month and is a good option for personal use. However, if you’re looking to build landing pages for your business or any professional use, you’d find this pricing plan quite restrictive. 
• The Unlimited Plan is more ideal for entrepreneurs and freelancers at $18/month. It offers more features as compared to the Combo plan and gives you more flexibility. 
• The best value plan by Wix is their Pro Plan which comes at $23/month and offers features like a professional logo, social media logo files, etc. 
• Finally, the highest pricing plan is the VIP Plan that comes at $39/month offers more features and priority support to its users. 

Elementor

Elementor is another popular platform that has garnered the trust of over 2 million people to use their landing page builder to build pixel perfect landing pages without any coding skills or technical knowledge. 

An interesting thing about Elementor is that it is the only landing page builder on this list built exclusively for WordPress sites. 

So, if you’ve got a WordPress site, you might want to consider this platform given that it has built-in configurations and features specifically for WordPress sites. 

What we like most about Elementor is that it offers an open-source project for developers, which opens up plenty of innovative ways to build landing pages. If you’re a novice, you can simply use its drag-and-drop editor to create your landing pages quickly. 

Besides, it offers 100+ professionally crafted templates, 90+ widgets, mobile-responsive editing, integrated popup builder, multi-step form builder, and many other features. 

Plus, it has seamless integration with some of the best marketing tools to help you streamline your workflow.

So, whether you want to build a sales landing page for your business or a seminar landing page for your upcoming webinar, Elementor lets you do it all. 

Pros

• Offers a drag-and-drop editor 
• 100+ amazingly crafted templates to work with 
• Plenty of third-party integrations 
• Integrated pop-up builder 

Cons

• It is not primarily a landing page builder 

Pricing Plans

Elementor has a true Free Plan which comes with all the core features you need to build your landing page including an easy to use editor, responsive editing, a bunch of well-designed templates, etc. 

It has three pricing plans:

• The Personal Plan costs $49/month with ample features to cover most of your needs. 
• The Plus Plan which costs $99/month comes with more power-packed features.
• The highest pricing tier with Elementor i.e the Expert Plan is more suited for businesses and large enterprises.  

MailChimp

If you’re an email marketer, you know exactly what MailChimp is capable of. For those who don’t, here’s a little glimpse into the platform – 

MailChimp is one of the most reputed and trusted email marketing software in the market. It is an industry leader that is trusted by many successful marketers, entrepreneurs, and enterprises globally. 

While it does lack some of the features of a dedicated landing page builder, it is value for money with its reasonable pricing. 

If you want to use intelligent features or want more control over your landing pages in terms of customization and flexibility, you’ll need to pay more for those features. 

Pros

• Drag-and-drop builder 
• Ability to directly link your landing page with a MailChimp campaign to drive better conversions
• Overall easy to use with a bit of a learning curve 
• Content from your website will automatically be placed in your landing page builder 

Cons

• Offers a free plan, but you’ll need to upgrade to use better features 
• Not a pure landing page builder 

Pricing Plans

MailChimp has a Free Plan that only covers limited features. We recommend that if you want to work with MailChimp, you should upgrade to one of their paid plans as they are all value for money. 

Let’s quickly break down the MailChimp pricing plan:

• The Essentials Plan costs $10/month for up to 50,000 contacts – which is pretty affordable. Right from custom branding to A/B testing, 24/7 customer support, you get a decent range of features to work with. 
• The most recommended plan by MailChimp is their Standard Plan which costs $15/month and offers up to 100,000 contacts and more advanced features.
• The highest pricing plan is the Premium Plan which costs $310/month for 200,000+ contacts and offers more intelligent solutions catering to the need of enterprises. 

ShortStack

If you’re looking for a quirky landing page tool that is not your run-of-the-mill platform, then ShortStack is a great option. It’s not a conventional landing page builder as it specializes in hosting contests and/or events. 

It lets you create landing pages to host contests using Facebook Contests, Instagram Contests, etc. 

ShortStack is a user-friendly platform that allows its users to play around with the tool and experiment with different landing page designs. It has a variety of templates for contests, giveaways, email collection giveaways, etc. 

Besides, the landing page builder offers features such as an email analytics tool, campaign analytics tool, customizable CTAs, marketing automation, etc. 

Additionally, it also hosts some automation features that let you automate lead captures on your page to your emails. Plus, you can use ShortStack with Google Analytics, Vimeo, MailChimp, Squarespace, Shopify, and many other platforms. 

Pros

• Campaign-driven landing page builder
• Easy to use drag-and-drop builder 
• Robust analytics and tracking 
• Email and social integration 
• Integrated email marketing features 
• Built-in lead generation features 

Cons

• Templates are sort of outdated
• Not the ideal landing page builder 
• Relatively expensive starting prices 

Pricing Plans

ShortStack offers three paid pricing plans:

• The Business Plan comes at $99/month for up to 10,000 entries and 50,000 views. It is a slightly more expensive starter plan as compared to other platforms. 
• The Agency Plan which costs $199/month offers up to 50,000 entries and 250,000 views. 
• Their highest pricing plan is Brand which costs $499/month for up to 500,000 entries and 2,500,000 views. If you’re an enterprise, then you might want to consider this plan. 

KickoffLabs

KickoffLabs offers a lot more than just landing pages. It is specifically designed to help you launch and promote product launches, giveaways, with a range of features. You can also reward your customers, run referral programs, as well as contests. 

In terms of features, you get A/B testing, analytics, and fraud protection to prevent fake referrals and contest entries. 

As far as the editor is concerned, you get pre-built content blocks to help you speed up your design process. However, it isn’t as fast as other landing page editors, so you might end up spending more time in designing your page. 

Besides, KickoffLabs allows you to connect with Zapier, so you can do things like automatically adding new leads to your email broadcast or database. 

Pros

• Unlimited landing pages, popup referrals, and contests 
• A/B testing on all packages 
• Promotion features 
• Analytics and tracking 
• Zapier integration

Cons

• Not a dedicated landing page builder 
• Limited campaigns and visitors 
• Offers limited customization options 

Pricing Plans

The KickoffLabs pricing plan is pretty much around the same ballpark as other platforms we’re looking at in this list. However, there are a lot of limitations such as the number of visitors and campaigns, which might be a big turn off for many users. 

• The Hobby Plan comes at $19/month with 2,000 unique visitors/mo and only 1 campaign. 
• Next up is their most popular plan i.e Premium Plan which costs $49/month and offers up to 10,000 unique visitors along with some decent features. 
• The Business Plan starts at $99/month and offers up to 50,000 unique visitors with advanced features and solutions. 
• The Enterprise Plan costs $199/month and allows up to 150,000 unique visitors. It offers features that are more suited for businesses or enterprises like priority support, one-on-one onboarding meeting, free design tweaks, and the ability to work with 20 team members. 

Systeme.io

Systeme.io positions itself as an all-in-one marketing platform that helps entrepreneurs and businesses automate and scale their marketing efforts. It lets you build sales funnels, run email marketing campaigns, sell products online, create online courses, run webinars, and do much more. 

Systeme.io has an easy drag-and-drop builder with intuitive elements that are quick to work with. It also offers pre-designed landing page templates that you can filter by industry and pick the one that suits your requirements. 

Moreover, all the pages are mobile-responsive by default. So, you don’t have to worry about editing your templates separately for your mobile users. 

Apart from this, systeme.io supports A/B testing, integrations with Zapier, and many other leading platforms to help you optimize your landing pages and streamline your workflow. 

You also get the ability to up-sell, down-sell, and cross-sell products so you can increase your customer conversion rate. 

Pros

• Offers an easy to use drag-and-drop builder 
• Range of templates for different industries 
• Offers A/B testing 
• Allows you to up-sell/down-sell/cross-sell products 
• Ability to create pop-ups without any hassle 
• Much more than a landing page builder 

Cons

• Systeme.io isn’t a dedicated landing page builder. 

Pricing Plans

Systeme.io has a nice pricing plan with three paid plans. It is one of the most affordable all-in-one marketing platforms out there and is an absolute value for money. 

• The Startup Plan comes at $27/month with up to 5,000 contacts, unlimited emails & sales funnel, file storage space, 1-click upsells, Stripe integration, and much more. 
• The Webinar Plan costs $47/month and offers better flexibility and more control over your landing page builder and user experience with up to 10,000 contacts. 
• The Enterprise Plan costs $97/month offering up to 15,000 contacts and a range of more advanced features that are suited for small businesses. 

Wrapping it Up!

Landing pages can be quite powerful and can change the way you think about marketing. Given that customer behavior is becoming increasingly dynamic, generating leads and increasing conversions are also getting challenging by the day, and you need to have a solid marketing channel via which you achieve your goals.  

So, a generic homepage or services page isn’t enough to entice your audience, let alone sell any of your products. You need to have a suitable landing page specific to your customers’ needs. 

Fortunately, there are tons of landing page builders that are easy to use and offer powerful features to generate leads and drive conversions. 

Here are a few quick examples of the best landing page builders we recommend: 

• If you want to use a feature-rich platform, you should consider Unbounce. While it does have a small learning curve, it’s definitely one of the top landing page builders in this list. 

• Or, if you want to stick with only the core features of a landing page builder along with great speed, you should take a look at Instapage. It’s amazing how quickly you can get your landing pages up and running with Instapage, even though it isn’t as feature-rich as Unbounce. 

• If you’re looking for a dedicated landing page builder, then you might want to consider Landingi or Lander that are pure platforms and offer very specific features aligned with landing pages. 

Whether you need a versatile platform that lets you connect your landing page builder to your ESP or a simple yet robust platform that has dedicated landing page features, you can find all of them on this list. 

Each of these landing page builders has the potential to help you generate leads and drive better conversions. Depending on your business goals, features, and budget, you can select any of these top landing page builders. 

We hope you liked our review guide and can choose a suitable landing page builder for your business. 

If you have any questions about the platforms mentioned above, please drop a comment below and we’ll get back to you as soon as possible. 

PS: We are launching our review guides, platform-specific know-how, and a bunch of other value-rich content in October, so stay tuned!