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10 Best Shopify Alternatives In 2023

by Matt Turner
Published: Last Updated on
Best Shopify Alternatives For Beginners

Shopify is quite a popular platform for building e-comm stores, one of the best out there. It hosts over 1 million online shops in over 175 countries. It’s so popular that when you think of a platform that lets you create an online store, Shopify makes it to the list. And why not? It’s intuitive, easy to set up, and has the basic features to run an online store.

But if you’re reading this article, it means you’re looking for Shopify alternatives. Maybe Shopify didn’t fulfill your requirements or was too limited or costly. If that’s the case, this article is the best thing to happen to your online store idea. That said, before you jump to alternatives ahead, let’s take a look at Shopify’s best and worst aspects.

Shopify Pros and Cons

Easy to use software – The intuitive nature and user-friendliness help a user put items and categories relatively easier than most.Transaction fee – Lack of choice in payment gateways causes a charge of an additional 2% on every transaction.
Apps and Community – Shopify has over 4200 apps, both paid and free, ready for integration. The wide availability in almost every category of application support expansion and smooth operation.Limited Features – Cannot view real-time shipping costs or use an advanced report builder unless subscribed to an advanced Shopify plan.
Selection of Template – Over 170 professionally designed templates for all sorts of online businesses. With an option to create their own template using the liquid programming language of Shopify.Expensive Multilingual Stores – Multilingual store option is quite expensive compared to some of its competitors.
Support – 24×7 customer support via phone and email, better than some of its competitors. Shopify SEO – The SEO in Shopify has been reported as having the most issues. One of the major issues is a rigid URL structure.
Performance – Great uptime and speedy store.

Why Are You Looking For Shopify Alternatives?

Just because Shopify is one of the best e-commerce store builders doesn’t mean it’d fit all the different needs. Several ecommerce builders in the market provide much better flexibility and prove to be better options. Some of the reasons why one may be looking for Shopify alternatives are as follows:

  • Shopify Payments: Restricted payment options are a deal-breaker. If you aren’t using Shopify’s own payment gateway, Stripe, you’ll have to pay up to a 2% additional charge for each transaction. 
  • Need Better Control of SEO: For basic SEO needs, Shopify is spot-on good. But it doesn’t give you better control of your website to help your store organically on the SERPs. It limits on-page SEO since you cannot make changes or upload the Robots file. Such intricacy is needed to perform better on Google.
  • Catalog Capacity: Shopify gets overwhelmingly complicated and limited if you have a large catalog. It limits you to 100 SKUs only and provides just 3 options on each product. It’s frustrating for a large apparel store to function if you can’t put varieties and options for all types of shoppers. 
  • It Just Doesn’t Fit: No way Shopify can meet all the expectations otherwise other platforms wouldn’t be so successful. There are so many limitations from payment gateways to SKUs to reporting, and a lot of people want better flexibility at lesser prices. So chances are, it doesn’t fit your needs.

What To Consider For Your Next Ecomm Platform? 

If one is looking for alternative options for Shopify, they must ensure that the next platform they choose must meet all the requirements that Shopify didn’t. Here are a few common features to consider for the e-commerce platform:

Multiple Payment Options 

Multiple payment options are a must for stores today. Not everyone has PayPal or exclusive cards. There needs to be variety allowing to accept different payment methods. A consumer feeling limited by payment options is a potential loss for your store. For example, a 3D cart supports over 70 payment gateways.

Another thing to keep in mind should be international transactions. Admittedly, not all online stores sell globally, but even then, the variety in the payment gateway is useful, making the store future-proof in case the store wants to expand.


Setting up and easily customizing stores are some of the essential elements. Not all who want to open online stores are well equipped with the technical know-how, so flexibility and user-friendliness are super important.

When you go for an alternative, ensure the platform gives you enough control to customize whatever aspect of the website design you want to customize or code if that’s what you do. Similarly, getting things done easily should be your concern if you’re a novice. Maybe, you don’t know the technicalities. Hence, ease of use should be a priority.

In simpler words – your next Shopify alternatives should cater to experienced and novice users. There should be freedom to access CSS and HTML for tweaking, at the same time, be an easy visual editor.

A Growing Catalogue 

For a store with a smaller catalog, Shopify is more than good enough; But when you decide to expand, Shopify may not appear enticing enough. And you wouldn’t want constraints. So, keep your expansion possibilities in mind when looking for an alternative to Shopify.

Best Shopify Alternatives For Medium And Big Businesses



WooCommerce is an open-source, free-to-use plugin for WordPress that launched in 2011. Being open-source means it is free to use. However, there are some other costs involved. The best thing about WooCommerce is it can turn your existing WordPress blog into an online store should you choose to sell products. Other than WordPress, Bigcommerce has the option to integrate with WooCommerce.

Free to Use PluginNo Hosting included
Easy Integration with WordPress or BigcommerceCSS and HTML knowledge required 
Highly Customizable Open-Source NatureThe use of Plugins leads to a slower site
Zero Transaction Fee Dated feel

You can build an online store using WooCommerce on WordPress with one click. However, there’s another process that will require your attention. Unlike Shopify, WooCommerce isn’t self-hosted, at least not by itself. So you’ll need to buy a hosting plan and a domain.

A domain name can start from $15/year, and hosting plans start from $3-4/month for shared hosting. If you find connecting domain names to hosting services tiresome, you can get self-hosted WordPress. WordPress hosting plans start from $2 per month for a yearly plan ($5.10 if billed monthly).

Best for Personal Use
Best for Freelancers
Best for Small Businesses
Best for Online Stores
Free Domain for One YearFree Domain for One YearFree Domain for One YearFree Domain for One Year
Remove WordPress.com AdsLive Chat SupportAdvanced SEO ToolsPremium design options for online stores
Collect paymentsEarn ad revenueJetpack BackupAccept payments in 60+ countries
Best-in-class hostingPremium themesSFTP, SSH, WP-CLI, and Database accessIntegrations with Top Shipping Carriers
Unlimited Email SupportGoogle analytics integrationAccess over 50,000 Plugins
Source: WordPress

WordPress offers a Free domain for one year, even with its most basic yearly plan. There are more than enough free and premium themes to satisfy every taste preference, and most are mobile-friendly. And since WordPress has almost unlimited features and customization options, you’ll never feel compromised.


Volusion One of the Shopify Alternatives

Volusion is a cloud-based store-building platform gaining popularity and is amongst the most competitive Shopify alternatives. Serving over 53,000 businesses, Many companies or stores planning to scale their operations in the coming time prefer Volusion. What makes this a great option is its One-click checkout feature providing convenience to customers. On top of that, you can take advantage of many plugins and extensions to streamline your store-building.

Multi-Payment gateways support.Some coding skills are required.
Tons of free useful themes Sub-par search function.
No transaction feeNot-so-good SEO functions
Extremely user friendlyCostlier than many competitors
No limits on product listingsAngularJS has its problems
A super useful mobile appDisplays private information in page source

Volusion also offers free hosting. It’s a self-hosted platform with unlimited bandwidth on all plans. With monthly subscriptions, you get a bundle of features, including gift certificates, various parent categories, subcategories, and much more. There are over 1000 apps for integration serving various purposes from accounting to marketing to sales.

Max $50k GMV Per YearMax $100k GMV Per YearMax $400k GMV Per YearUnlimited GMV Per Year
Max 100 ProductsMax 5,000 ProductsUnlimited ProductsUnlimited Products
1 Staff Account5 Staff Accounts15 Staff AccountsUnlimited Staff Accounts
Live Chat & Email SupportLive Chat & Email SupportLive Chat, Email & Phone SupportLive Chat, Email, Phone and VIP Support
$378/year$853.2/year$3229.2/yearContact Sales For Pricing
Source: Volusion Pricing

That said, you will need some coding knowledge to properly create the store while Volusion’s Graphics User Interface (GUI) handles the rest of the work. Apart from the weaker product function and costly plans, there’s nothing serious to avoid this store builder.


Big Commerce

If you want a simple drag-and-drop builder that is easy to go around with and without many technicalities, BigCommerce is not the one for you. It offers a drag-and-drop builder, but if you have used Wix, Squarespace, or Shopify, you’ll find BigCommerce difficult.

It has plenty of flexibility and features, and BigCommerce undoubtedly is a great Shopify alternative if you’re okay with the learning curve. Also, BigCommerce lacks an undo button, so if you mess up, you can’t Ctrl+Z, and you’ll have to do it again.

Easy to use drag and drop builder.
Multi-channel selling. No undo feature
Unlimited product listing and allocated bandwidth.Limited number of free themes. 
Super competitive SEO tools.Steep learning curve due to so many features.
Ideal for all sorts of online stores.Not many customizable widget options
Over 55 payment gateways available.

Although in terms of free elements, it has only a handful of themes. For the premium themes, you have to pay but gain extreme control over customization, which is way better than what Shopify offers.

What’s even better are the tools you can access to optimize your store/website for better leads and conversion. With tons of features in the building, you wouldn’t have to spend time looking for 3rd party apps for integration. You can use multichannel selling to manage your catalogs on Pinterest, eBay, Facebook, and more.

No additional transaction feesNo additional transaction feesNo additional transaction feesNo additional transaction fees
Free Dedicated SSL
Customer groups and segmentationGoogle customer reviewsExpress routing and priority support
Professional reporting toolsPersistent CartProduct filteringPrice Lists for B2B
Unlimited bandwidth products, & file storageStored credit cardsCustom product filteringUnlimited API Calls
4 Online storefront5 Online storefront8 Online storefrontUnlimited storefront
$359.4/year$863.4/year$3239.52/yearContact Sales
Source: BigCommerce Pricing

The basic BigCommerce plan is similar to Shopify’s, but you receive many good features here. For example, BigCommerce lets you choose from the 55 available payment options without additional transactional charges, while Shopify doesn’t. There’s also a single-page checkout option for customers making shopping a better experience.

Adobe Commerce (Magento)

Magento is yet another open-source platform that offers store building for smaller businesses. It also has a dedicated provision for large businesses, Adobe Commerce. This ideal platform has built quite a large community across the globe, and when you look at its price-to-performance ratio, you wouldn’t wonder why.

Adobe Ecommerce Magento Drag and Drop Editor

Adobe is targeting big businesses here as the prices range from $15k to $50k a year. But smaller businesses can still use Adobe Commerce by downloading the community version and self-hosting on any of the Php servers. You have to pay for the hosting, domain, and themes. For big businesses looking to expand or transition from Shopify, Adobe Commerce (Magento) is a great option.

Very scalable and flexible Extremely Costly
Great community support Overcomplicated for small business
Can be self-hosted on PHP hosting servicesTechnical know-how required
Community version is free to useNot as SEO friendly as competitors
Plenty of plugin support

Best Shopify Alternatives for Medium and Small Online Stores 

Given below are some of the Best Shopify Alternatives for Medium and Small Online Stores:- 

Big Cartel

Big Cartel - One of the best Shopify alternatives for creative people.

Big Cartel is another excellent Shopify alternative. It was created keeping artists in mind; to sell creative products like paintings, music, accessories, and more.

Free planOnly 18 themes available
Free themesTop tier plan offers only 500 products listing
No transaction feeOnly 12 available themes.
Affordable premium plansLimited customer support
Extremely easy to useLimited customizations

Big Cartel is not as competitive when it comes to SEO, PoS, dropshipping, or abandoned carts. But it still has several other advantages that make it a good deal.

For example, you can sell up to 5 products on Big Cartel for free forever. If you go for a basic paid plan, it will cost as low as $9.99/month, and it is one of the easiest builders to use with a low learning curve.

Also Read: Big Cartel vs Squarespace – Which One Is Best For You In 2023?

For sellers in the traditional product line-up like electronics, clothing, food, etc, Shopify is still a better option. However, if you’re low on budget or want to sell artistic items, Big Cartel is hands down the easy choice.

Upto 5 products listingUpto 50 products listingUpto 500 products listing
Real-time stats5 images/productTheme code editing
Use a custom domainInventory trackingSell online & In-person
Run promos and discount offersGoogle AnalyticsBulk editing
Sales tax autopilotShipment trackingProduct option groups


Wix - Alternative to Shopify

One of the easiest drag-and-drop builders out there with affordable plans and an excellent app library. Wix provides over 100 responsive templates for all sorts of businesses/industries. These templates are extremely customizable, even to the extent of coding. The ease of use and access to HTML code makes it a great choice for newbies and professionals alike.

Over 800 templates to choose fromVery limited bandwidth on combo and unlimited plan
Easy drag-and-drop builderCan’t switch templates easily
Built-in SEO toolsSlower website load time
Wix ADI for easy website buildingSome apps for integration cost extra
Dedicated App Market with 200+ appsNo migration option
Mobile Friendly

There are two ways to get started: 1. By answering a few questions: Wix ADI will take your answers into consideration and will create a template accordingly. 2. Do it yourself through the Wix editor. You can either choose a template and edit it or start from scratch. Wix is by far one of the most flexible website builders. If you want to learn more, we have created a thorough Wix review.

Wix’s Business and e-commerce plans start at $27/month.

Business BasicBusiness UnlimitedBusiness VIP
50GB storage100GB storageUnlimited storage
Unlimited productsSubscriptionsCustomized reports
Abandoned cart recoveryMultiple currenciesLoyalty program
Sell on social channelsAdvanced shippingUnlimited dropshipping
24/7 customer careSell on marketplacesUpto 3000 Product reviews


A lot of people don’t have the technical skills to design a website, for those folks and people wanting to sell with a smaller catalog, Squarespace is a brilliant alternative.

Squarespace Drag and Drop editor 2.0

The platform has a good number of free and premium templates to choose from; all of them being highly responsive. Furthermore, Squarespace also offers tools or features to tweak or add a custom code to the website.

Easy to navigateLimited multi-channel features
Intuitive Drag and Drop builderLimited customer support
Inbuilt marketing and analytics featureIntegrations and add-ons limitation
Stunning responsive themes

The most basic plan offers a free domain, and unlimited bandwidth and storage. Meaning, users can create any number of website pages. There are plenty of 3rd party apps for integrations and SEO capabilities that help you optimize websites for search engines. Some of the noteworthy marketing features of Squarespace are MailChimp, AdWords, and Amazon Affiliates for tracking.

PersonalBusinessCommerce BasicCommerce Advanced
Mobile optimized websitesCustomize CSS and JavascriptFully integrated e-commerceAbandoned cart recovery
Templates to fit every needProfessional email from GoogleCheckout on your domainSell subscriptions
Free custom domain*Unlimited contributorsProduct reviewsCommerce APIs
Audience managementAdvanced website analyticsPoint of saleLimited availability labels
Fully integrated e-commerce
3% transaction fee
Fully integrated e-commerce
0% transaction fee
Advanced Shipping & Discounting
Source: Squarespace Pricing

Recently, Squarespace introduced its new editor, Fluid Engine. It gives more customization control for better editing. You can read our Squarespace Fluid Engine Review to learn more about it.


Weebly - Shopify alternative for small business

For people who are looking for a cheaper alternative, look no further than Weebly. Its most premium plan is cheaper than Shopify’s starter plan. Although Weebly doesn’t offer as many features as Shopify or BigCommerce, it definitely is more than enough for smaller businesses with so nearby plans for expansion.

Easy to create and launch a website No scalability option 
Free trialNot meant for stores selling in high volumes
Most affordable of all
Free domain with a premium plan

It is such a simple builder to create a website with a fairly convenient UI, so you don’t have to dig around much. You can read more about Weebly in our detailed review.



Shift4Shop or formerly 3DCart is another cloud-based e-commerce space. It gained popularity due to its 200 inbuilt features and over 90 free templates. The support for payment gateways is among the most impressive builders with over 100 different options. Flexible prices in combination with unlimited storage make Shift4Shop an excellent Shopify alternative.

Its dynamic allows all sorts of businesses to build and efficiently run their stores. In the features department, you get SEO tools, abandoned cart mail and follow-up, dropshipping, personalization of products, and other tinkering tools as well.

You can get the UI and UX tailored to your needs and improve the feel of your website. The drawbacks start appearing when you don’t meet the free plan criteria because it is more expensive than a lot many competitors and it doesn’t have a mobile app. But it has quite the room for 3rd party integration apps.

$0 cost enterprise-grade plan* or $29/monthSteep learning curve
Unlimited bandwidthComparatively expensive if you don’t meet conditions for the free plan
Over 100 premium themesLack of mobile app for on-the-go selling
Unlimited listingsOverly complicated
100+ payment gateways


Etsy Marketplace: Alternative to Shopify

Etsy is a global marketplace with over 7.5 million sellers selling to around 96.3 million active buyers. You, as a seller, get to list your products alongside other sellers on their websites with access to a humungous audience base. It’s like Amazon but better. You get a free 30-day trial, which is enough time to see if Esty is what you want. 

One of the many reasons Etsy is a great choice is its ease of use. You join Etsy as a seller. There’s a $0.20 fee for each product you list. If you sell multiple quantities of the same listing, you’ll pay for each of them.

Your listing expires after 4 months, and if you didn’t make a single sale, you’d still be paying for the listings.

Access to a large audience baseFierce competition
Etsy pattern syncs with Etsy shop and listings automatically.6.5% commission on product value.
Easy and cost-effectiveEtsy owns the customer data.

Furthermore, you do not need to set up third-party payment gateways separately; you can use Etsy’s payment processing options and order fulfillment services. When you set up an Etsy pattern website under your domain name, you also get a regular Etsy store for the same price. Etsy charges a 6.5% commission on each sale

Etsy allows you to sell your products at both places without much fuss. There are no limitations or restrictions to what you can sell using the Etsy pattern, even items that aren’t allowed to be sold on regular Etsy.

Conclusion: The best Shopify Alternatives

The best Shopify Alternatives are BigCommerce or WooCommerce for big businesses. Several top industries and businesses are currently using these two platforms for their online stores. Shift4shop is another good option for large businesses if a few cons don’t hinder your operations.

BigCommerce and WooCommerce have loads of features to cater to different businesses’ needs. WooCommerce with WordPress is a superb choice if you want to do everything yourself with room for expansion.

However, if one wants to keep the technical work to a minimum and have a smaller or medium-sized store to run, Wix or Squarespace is more than enough. Big Cartel and Weebly are worth considering if one is looking for cheaper options.

Some cheaper Shopify alternatives are Weebly, Big Cartel, and WooCommerce. If you want complete control, WooCommerce is the way to go. For small businesses or creative businesses, Big Cartel is best. Weebly is another cheaper platform with tons of features and control.

There are free alternatives to Shopify like Big Cartel, WooCommerce, or Shift4Shop. Big Cartel lets you sell up to 5 products free of cost forever but it is more geared towards artists selling creative products.  WooCommerce is open-source and free to use, however, you’ll need to buy a domain name and hosting service yourself. Shift4Shop offers enterprise-grade features free of cost given that you meet their $500/month processing threshold.

Shopify gives you complete control over your store design, marketing, payment gateways, and more. It is crucial if you’re planning to build a brand out of it. Amazon is an online marketplace that lets you easily join their platform and sell products to their existing customer in exchange for a referral fee. On Amazon, getting noticed might take some time as you’ll be competing with thousands of other sellers. You can’t run discounts or promotions as freely as you can on Shopify.

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